Targeted customer acquisition


Whatever segment of the credit spectrum your lending organization caters to, Asset Direct's solutions deliver optimized & targeted customer acquisition powered by the industry leading search, comparison and recommendation API for lenders.

Why pay upfront?


Why use other search platforms, it's expensive, lead quality can be poor, and you have to pay upfront. With Asset Direct you only pay for leads that actually convert.


Why Lenders Work With Asset Direct


How it works

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Simple Application

Consumer provides PII and consents in simple, easy to navigate application form.

Data is submitted to API.

Deployment of Capital


As a lender, you have the opportunity to work with the brand that best matches your product offering and define the appropriate lending parameters, that meet your needs, deploying capital efficiently and effectively.  

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LoanConnect, our loan financing solution, attracts consumers looking for unsecured loans for a variety of uses, although the majority are looking for debt consolidation, to pay off credit cards, or rebuild credit. 


Roughly 70% of customers are sub-prime, 30% prime or near prime.

Our API Software Allows

Changing the look of your overall book of loans with geographic and asset diversification.​

Launching into new areas with pre-determined costs.​

Targeting geographically, by credit score, by income, by credit history, however best suits your needs.


Changing your criteria at any time.


Get in Touch

Iyou would like to learn more about becoming a lending partner.