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2021.08.05 Adam 01 Print.JPG

Adam Rice


Adam has more than 15 years experience in business leadership; from ideation through to multi-million dollar revenue, his passion for turning strategy into success has seen him through in many industries across the board. He launched his first business at 19, and launched another online company while growing the first. Beyond start-ups, Adam has held senior positions in Sales, Marketing, and Finance. With a BA, an undergrad certificate and a Graduate Diploma recently upgraded to an MBA, Adam strives to continually improve himself and his businesses. His worldly travels, through work and leisure, have taken him to over 40 countries, giving him knowledge and understanding of different markets and cultures, and how to succeed within them. These experiences have helped drive his passion to bring Asset Direct, and financial accessibility, to countries across the world. 

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Mike Butler

VP, Operations

Mike has 10+ years of progressive sales and marketing management experience. He is a savvy partnership and sales leader with experience managing and scaling multiple million+ dollar partnerships, including PC Financial, RBC, TD, HSBC, and others at (Canada's largest financial services marketplace). His experience has a strong focus on measurable, results-driven sales to partners and a proven track record of growing acquisition. Managing existing & net new partnerships and initiatives in the Fintech space during his time as Head of Partnerships at Kanetix Ltd., he is a valuable member of the Asset Direct leadership team to help spearhead partnerships and growth; ensuring our referral partners and lenders optimize the traffic they are sending and receiving while continuing to scale.

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Our Team

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