Glass Buildings

Exploring the

Future of Finance

Asset Direct is creating the world's first truly global network of financial sales agents where hundreds of thousands of global partners drive traffic to thousands of financial institutions across the world.

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We are not a lender, a bank, or a credit card company.

We are a global facilitator.

By working with the full spectrum of lenders and affiliates, we are dedicated to providing access to financing alternatives and making people's lives better. We strive to give consumers real choice and more control over their financial wellbeing. 

Since our launch in 2015, we have helped over 1.1 million people get access to the funds they need, when they need them. 


Asset Direct is continually partnering with new companies around the world, offering our services to help grow global markets. 


Inspired and inspiring to do good business.  

Our Solutions


Personal Loan Marketplace

By filling out a quick loan application, a consumer is presented with a multitude of loan options at their fingertips in seconds.


Lender Declines & Credit Building

Through the use of alternative lenders, we help banks support customers who would have otherwise remained underserved. 


Point of Sale Financing

Allowing merchants to boost their sales by offering our multi-lender financing solution via a whitelabel integration of our services.


Justin Carter, 

VP Growth, MOGO

“We’ve been working closely with LoanConnect as a trusted referral partner for nearly four years and feel we are a highly valued partner. We have had a very positive experience working with the team to acquire intent loan applications. LoanConnect's transparency and commitment to our relationship is one that is always appreciated, and does not go unnoticed.”

David Balderelli, 

SVP Digital Banking, Motus Bank

“As Canada's newest and most innovative national bank, we wanted to partner with a leader in the field of financing technology innovation to provide customers with more control over their financial well being.”


Partner with Asset Direct

Learn about becoming an affiliate or lender with Asset Direct