Our Story

Asset Direct of Canada Inc., a SAAS provider, was founded in 2015 in London, Ontario. We work to make financing accessible to those around the world who otherwise can't access it.

Asset Direct launched its loan financing brand, LoanConnect, in April 2016. Since its launch, LoanConnect has maintained its position as Canada's leading unsecured personal loan search engine. It has grown to include more than 25 lenders and over 80 affiliate partners including market leading online properties such as: 


Asset Direct's financial product marketplace is an out of the box solution that provides anyone from individuals through to large organizations with the ability to sell a suite of financial product and services to their customers. Essentially we are creating the world's first truly global network of financial sales agents, where hundreds of thousands of global partners drive traffic to thousands of financial institutions across the world. 

In the fall of 2021, Asset Direct launched CreditLinks, a loan marketplace and point-of-sale financing solution based in India. The need in India for financial support on everyday purchases creates a large opportunity to grow and help the population gain access to accessible financing solutions. This launch marks the first stop on Asset Direct's global expansion. 

Since 2016, Asset Direct has helped over 11 million people get access to the funds they need, when they need them. We are continually partnering with new companies around the world, offering our services to help grow global markets. Asset Direct's next target for global expansion is Brazil. 


Our Growth to Date

In Review

2018 was a year of record growth and significant milestones for Asset Direct. We were selected as one of 13 fintechs from over 400 global applicants to be inducted into the inaugural Holt Accelerator program. Additionally, received subsequent awarding of growth funding.   

Our personal loan marketplace, LoanConnect, generated over $3,000,000,000 in Canadian loan applications in 2020.

In 2020, despite economic pressures through the continuing pandemic, Asset Direct has continued to grow month-over-month, helping over 600K Canadians get access to funds.

Asset Direct has continued to scale product innovation in 2021, now offering a Lender Decline & Rebuilding solution. As well as our recent launch in India with a multi-lender point-of-sale solution, CreditLinks. CreditLinks is currently in dozens of locations and expanding rapidly. By 2022, we will be in tens of thousands of locations across India. 


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