Asset Direct

Apr. 26, 2022

CreditLinks is part of Asset Direct's larger mission to make credit more accessible to a population globally who are currently underbanked.

In just a few short months, CreditLinks (a division of Asset Direct) has marked its presence in 18 States/UTs, covering 100+ cities across India. Through the kirana economy [mom & pop shops, small businesses, traditional grocery retailers, or general stores] we are now live with local merchants in more than 1,500 storefronts. CreditLinks is working to help the underbanked access credit & alternative financial products where they live and shop.

This journey has been possible through the hard work of our wonderful team, our relationships with long term channel partners, and our platform's unique lender ecosystem.